Founding clients Growth builds at the Starter price for the first 3 Perth tradies

Perth web design for tradies that makes the phone ring.

Fixed-price websites for plumbers, sparkies, air-con installers, landscapers and roofers. We write every word, build it on what the busiest local sites have in common, and show you the top of your new homepage free, before you pay anything.

  • Fixed price, in writing
  • Free preview before you pay anything
  • Launch date in writing, or 12 months' care free
site-score Example

$ score your-business.com.au --trade plumber

Checking the website half of the 100-point matrix… done

Conversion path
6/14
Trust & proof
4/12
Local SEO
3/12
Content depth
2/8
Technical
6/8
Clarity
2/6

Website 23/60 · top 3 Perth plumber sites: 57, 55, 52

→ Fix 1: put “Plumber Joondalup” in the main heading

→ Fix 2: show your 4.8★ from 120 reviews in the first screen

→ Fix 3: add a 3-field quote form to the homepage

An example Free Site Score for a made-up Perth plumber: 23 out of 60 for the website, with three priority fixes.

What happens after you send it

  1. 01
    I look at your business. Your site, your Google profile and the best Perth sites in your trade.
  2. 02
    I design the top of your new homepage in my next build week: heading, reviews, offer, call and quote buttons.
  3. 03
    You open it on your phone. Like it? We quote a fixed price. Don't? You owe nothing.

Free homepage preview

See your new homepage first.

I'll design the top of your new homepage and send you a link to open on your phone. Free, no call needed. I make them in my build week, so I'll tell you the date when I reply.

Your trade

I reply within 2 business days. No obligation. See our privacy policy.

Built for
  • Plumbers
  • Electricians
  • Air-con installers
  • Landscapers
  • Roofers

01 · The research

We scored 88 Perth trade websites. Most are missing what the busiest sites have.

For our Local Website Benchmark, we scored 690 Australian trades and clinics on a 100-point matrix, then audited the best and worst by hand. 88 of them are Perth tradies. Here's what their homepages are missing.

65/88

link to fewer than 3 suburb pages from the homepage

57/88

have no FAQ answering what buyers ask before they call

46/88

have no LocalBusiness schema telling Google what they do and where

41/88

don't mention a guarantee or warranty on the homepage

27/88

have no quote form or online booking on the homepage

16/88

don't have their trade and area in the page title Google shows

Source: Local Website Benchmark 2026, our own research, October 2026. Perth figures are plumbers, electricians, air-con installers, landscapers and roofers, read from each homepage's code by our crawler. How we did it, and what the data can't tell you.

What the top sites do

Five habits. Every site we build has all of them.

  1. 01
    Service and suburb in the main heading. All 10 top sites do it. None of the bottom 10 do.
  2. 02
    Google reviews where the eye lands. The rating and review count sit in the top bar or the hero.
  3. 03
    A price signal and a guarantee. Every top trades site shows both. No bottom trades site shows either.
  4. 04
    Call and quote, side by side. All 5 top trades sites have tap-to-call and a quote form or online booking on the homepage.
  5. 05
    Depth. Top trades sites link to a median of 18 service pages and carry about 2,700 words. The bottom five: 1 page, 265 words.

02 · Free site score

Find out where your website is losing calls.

We check your site against the same matrix as the 690 businesses, put it next to the 3 highest-scoring Perth sites in your trade, and send you your 3 priority fixes from our checklist. Fix them yourself, or ask us to.

  • In your inbox within 3 business days
  • No call needed. Every line checked by hand
  • 5 a week, so each one is done properly

One report per business. See our privacy policy.

03 · What you get

Everything a Perth tradie site needs to get found and get called.

Written for you

Every page, every word. A short call or an email questionnaire, your pick, and we take it from there. You approve each page on your phone.

Quotes straight to your phone

Tap-to-call on every screen and a 3-field quote form. Requests land on your phone the second they're sent, so you can answer from the job.

A page per service and suburb

"Hot water Joondalup", "blocked drains Wanneroo". On Growth, up to 18 pages in total, one for each service and suburb you want work in.

Reviews up front, and more of them

Your Google rating in the first screen, plus a review-request kit on Growth: a QR card and a message you send after each job.

Calls you can count

On Growth: your Google Business Profile set up and linked to the right page, with call tracking so you can see what the site brings in.

Yours, no lock-in

Once it's paid for, the domain, design, words and code are yours. No lock-in: take it all with you whenever you like.

04 · What it looks like

Five habits, one screen.

This is a concept, not a client: a Joondalup plumber's homepage built on the research. Yours is designed around your business, your reviews and your suburbs.

  1. 1Trade and suburb in the heading
  2. 2Google rating in the first screen
  3. 3A price signal and a guarantee
  4. 4Call and quote, side by side
  5. 5Service and suburb pages below
your-plumbing.com.auConcept
2★ 4.9 · your Google reviews

1Plumber Joondalup. Same-day, fixed-price.

Licensed plumbers for the northern suburbs. Hot water, blocked drains, leaks and gas.

3$0 call-outPrice before we start12-month warranty
4Call nowGet a quote in 60s
Concept design. "Your Plumbing Co." is made up.

05 · Who you're dealing with

One person, from first email to launch day.

I'm Ermes Triscornia. I work FIFO in WA, so I know what it's like to be flat out all day and still have a business to run. That's why everything here works by email, on your phone, whenever suits you.

I build in set build weeks, one week in every three. You get your launch date in writing before you pay anything, and you deal with me the whole way.

Dawn Patrol is new, so I won't show you reviews we don't have. I'll show you the research instead, and the top of your own new homepage, before you spend a cent.

Read the research →

06 · How it works

Preview. Quote. Launch.

No hourly billing, no surprise invoices, no meetings that drag you off the tools.

  1. 01 · Preview

    See the top of your new homepage

    Your free site score, then the top of your new homepage, designed in my next build week. Open it on your phone and tell me what you think.

    Free, no obligation

  2. 02 · Quote

    A fixed price and a launch date

    A short call or email, then a fixed price in writing with your booked build week and launch date. Half to start.

    Only if you want to go ahead

  3. 03 · Launch

    We write it, build it and go live

    Every page written for you, two rounds of changes on each, live by the date in your quote. On Growth: Google profile connected, call tracking on, and a calls report 90 days later.

    Your booked build week

Guarantee

See it before you pay

You see the top of your new homepage before you're asked for anything. Don't like it? Walk away and owe nothing.

Guarantee

On time, or a year of care free

Your launch date goes in your quote. If we miss it for reasons on our side, your first 12 months of the care plan are free.

Guarantee · Growth

More enquiries in 90 days

You count new-customer calls and enquiries for the 90 days before we start and the 90 days after launch, the same way both times. If the second number isn't higher, you get up to 3 months of our local SEO work free.

07 · Pricing

Know the price before we start.

Fixed in writing, in Australian dollars: the price is the total you pay. Nothing to pay until you've seen your preview and said yes to a fixed quote. Then half to start and half at launch, or 3 monthly payments at no extra cost.

Founding clients · first 3 only

Founding price: Growth for A$2,900.

We're new, so we have no reviews to show you yet. The first 3 Perth tradies get our biggest build for A$2,900, in return for a 15-minute feedback call and permission to share their real before-and-after numbers (we'll say they got a founding price). From client 4, Growth is A$5,900. Your price never depends on leaving a review.

Claim a founding spot

Starter

For sole traders who need a site that rings.

A$2,900

one-off · live in 1 build week

Start with a free preview
  • 5 pages, written for you
  • Quote form to your phone + tap-to-call
  • Your Google rating on the page
  • LocalBusiness schema
  • 3 months of care free

Growth + Local SEO

Done for you every month. 3 clients max.

A$5,900 + A$690/mo

cancel with 30 days' notice

Start with a free preview
  • Everything in Growth
  • A new suburb or service page every month
  • Google profile posts and photos
  • Review requests written for you to send
  • One-page calls report every month

Care plan A$89/month after the free 3 months: hosting, daily backups, security updates, your call tracking number (Growth) and up to an hour of edits. Optional, cancel with 30 days' notice. Your domain stays in your name and renews with your registrar for a small yearly fee. Nothing here limits your rights under Australian Consumer Law.

08 · FAQ

Straight answers.

Can't see yours? Email team@dawnpatrolstudio.com and you'll hear back from the person who'll build your site.

How much does a website cost?

Starter is A$2,900 for 5 pages, live in one build week. Growth is A$5,900 for up to 18 pages in total, one per service and suburb, with Google profile setup, call tracking and the 90-day enquiry guarantee, live within two build weeks. The first 3 founding clients get Growth for A$2,900. Prices are in Australian dollars and are the total you pay, fixed in writing before we start.

You're a new studio. Why should I trust you?

You shouldn't have to. That's why you see the top of your new homepage before you're asked for anything. Everything we build follows research we did on 690 Australian trade and clinic businesses, and you can read how we did it at dawnpatrolstudio.com/research. We don't have client reviews yet, so we don't show any.

How long does it take?

I build in set build weeks, one week in every three. Your quote names your build week and your launch date: Starter goes live in one build week, Growth within two. If we miss the date for reasons on our side, your first 12 months of the care plan are free. The date moves if we're waiting on you, for example for photos or approvals.

Do I have to sit through meetings?

No. Before your quote, it's a short call or an email questionnaire, your pick, at a time that suits you. Everything else happens by email, and you approve each page on your phone.

Do I own my website?

Yes, once it's paid for: the domain, the design, the words and the code. There's no lock-in. If you ever leave, we hand everything over.

Are there ongoing fees?

Only if you want them. The care plan is A$89 a month (the first 3 months are free with any build) and covers hosting, backups, security updates, your call tracking number on Growth, and up to an hour of edits. Local SEO is A$690 a month. Both cancel with 30 days' notice. Your domain stays in your name and renews with your registrar for a small yearly fee.

Will my site rank on Google?

Nobody can honestly promise a position. We build every site with what the busiest local sites have in common: service and suburb in the title and heading, a page per service and suburb, schema markup, a fast site and an FAQ. Then we guarantee enquiries, not rankings.

How does the 90-day enquiry guarantee work?

Before we start, you count your new-customer calls and enquiries for the last 90 days from your phone and inbox, and we write the number in your quote. After launch, you count the next 90 days the same way; call tracking and the forms help show where they came from. If the second number isn't higher, you get up to 3 months of our local SEO work free. It comes with Growth.

What's in the free site score?

Your website checked against the same matrix we used for 690 Australian businesses, next to the 3 highest-scoring Perth sites in your trade, with your 3 priority fixes from our checklist. Every line is checked by hand. It arrives by email within 3 business days. No call needed.

How do I pay?

Nothing until you've seen your preview and said yes to a fixed quote. Then 50% to start the build and 50% at launch, or 3 equal monthly payments at no extra cost.

Do you work with clinics or outside Perth?

We're starting with Perth tradies, so that's where our time goes first. If you run a clinic or a business in regional WA, ask and we'll tell you honestly whether we can fit you in.

Let's get your phone ringing.

See the top of your new homepage free. Pay nothing until you've seen it and said yes.

Score my site Free preview