Written for you
Every page, every word. A short call or an email questionnaire, your pick, and we take it from there. You approve each page on your phone.
Fixed-price websites for plumbers, sparkies, air-con installers, landscapers and roofers. We write every word, build it on what the busiest local sites have in common, and show you the top of your new homepage free, before you pay anything.
$ score your-business.com.au --trade plumber
Checking the website half of the 100-point matrix… done
Website 23/60 · top 3 Perth plumber sites: 57, 55, 52
→ Fix 1: put “Plumber Joondalup” in the main heading
→ Fix 2: show your 4.8★ from 120 reviews in the first screen
→ Fix 3: add a 3-field quote form to the homepage
Free homepage preview
I'll design the top of your new homepage and send you a link to open on your phone. Free, no call needed. I make them in my build week, so I'll tell you the date when I reply.
01 · The research
For our Local Website Benchmark, we scored 690 Australian trades and clinics on a 100-point matrix, then audited the best and worst by hand. 88 of them are Perth tradies. Here's what their homepages are missing.
65/88
link to fewer than 3 suburb pages from the homepage
57/88
have no FAQ answering what buyers ask before they call
46/88
have no LocalBusiness schema telling Google what they do and where
41/88
don't mention a guarantee or warranty on the homepage
27/88
have no quote form or online booking on the homepage
16/88
don't have their trade and area in the page title Google shows
Source: Local Website Benchmark 2026, our own research, October 2026. Perth figures are plumbers, electricians, air-con installers, landscapers and roofers, read from each homepage's code by our crawler. How we did it, and what the data can't tell you.
What the top sites do
02 · Free site score
We check your site against the same matrix as the 690 businesses, put it next to the 3 highest-scoring Perth sites in your trade, and send you your 3 priority fixes from our checklist. Fix them yourself, or ask us to.
03 · What you get
Every page, every word. A short call or an email questionnaire, your pick, and we take it from there. You approve each page on your phone.
Tap-to-call on every screen and a 3-field quote form. Requests land on your phone the second they're sent, so you can answer from the job.
"Hot water Joondalup", "blocked drains Wanneroo". On Growth, up to 18 pages in total, one for each service and suburb you want work in.
Your Google rating in the first screen, plus a review-request kit on Growth: a QR card and a message you send after each job.
On Growth: your Google Business Profile set up and linked to the right page, with call tracking so you can see what the site brings in.
Once it's paid for, the domain, design, words and code are yours. No lock-in: take it all with you whenever you like.
04 · What it looks like
This is a concept, not a client: a Joondalup plumber's homepage built on the research. Yours is designed around your business, your reviews and your suburbs.
1Plumber Joondalup. Same-day, fixed-price.
Licensed plumbers for the northern suburbs. Hot water, blocked drains, leaks and gas.
05 · Who you're dealing with
I'm Ermes Triscornia. I work FIFO in WA, so I know what it's like to be flat out all day and still have a business to run. That's why everything here works by email, on your phone, whenever suits you.
I build in set build weeks, one week in every three. You get your launch date in writing before you pay anything, and you deal with me the whole way.
Dawn Patrol is new, so I won't show you reviews we don't have. I'll show you the research instead, and the top of your own new homepage, before you spend a cent.
06 · How it works
No hourly billing, no surprise invoices, no meetings that drag you off the tools.
01 · Preview
Your free site score, then the top of your new homepage, designed in my next build week. Open it on your phone and tell me what you think.
Free, no obligation
02 · Quote
A short call or email, then a fixed price in writing with your booked build week and launch date. Half to start.
Only if you want to go ahead
03 · Launch
Every page written for you, two rounds of changes on each, live by the date in your quote. On Growth: Google profile connected, call tracking on, and a calls report 90 days later.
Your booked build week
Guarantee
You see the top of your new homepage before you're asked for anything. Don't like it? Walk away and owe nothing.
Guarantee
Your launch date goes in your quote. If we miss it for reasons on our side, your first 12 months of the care plan are free.
Guarantee · Growth
You count new-customer calls and enquiries for the 90 days before we start and the 90 days after launch, the same way both times. If the second number isn't higher, you get up to 3 months of our local SEO work free.
07 · Pricing
Fixed in writing, in Australian dollars: the price is the total you pay. Nothing to pay until you've seen your preview and said yes to a fixed quote. Then half to start and half at launch, or 3 monthly payments at no extra cost.
Founding clients · first 3 only
We're new, so we have no reviews to show you yet. The first 3 Perth tradies get our biggest build for A$2,900, in return for a 15-minute feedback call and permission to share their real before-and-after numbers (we'll say they got a founding price). From client 4, Growth is A$5,900. Your price never depends on leaving a review.
For sole traders who need a site that rings.
A$2,900
one-off · live in 1 build week
Start with a free previewRecommended
The full blueprint: a page for every service and suburb.
A$5,900
one-off · founding price A$2,900 · live in 2 build weeks
Start with a free previewDone for you every month. 3 clients max.
A$5,900 + A$690/mo
cancel with 30 days' notice
Start with a free previewCare plan A$89/month after the free 3 months: hosting, daily backups, security updates, your call tracking number (Growth) and up to an hour of edits. Optional, cancel with 30 days' notice. Your domain stays in your name and renews with your registrar for a small yearly fee. Nothing here limits your rights under Australian Consumer Law.
08 · FAQ
Can't see yours? Email team@dawnpatrolstudio.com and you'll hear back from the person who'll build your site.
Starter is A$2,900 for 5 pages, live in one build week. Growth is A$5,900 for up to 18 pages in total, one per service and suburb, with Google profile setup, call tracking and the 90-day enquiry guarantee, live within two build weeks. The first 3 founding clients get Growth for A$2,900. Prices are in Australian dollars and are the total you pay, fixed in writing before we start.
You shouldn't have to. That's why you see the top of your new homepage before you're asked for anything. Everything we build follows research we did on 690 Australian trade and clinic businesses, and you can read how we did it at dawnpatrolstudio.com/research. We don't have client reviews yet, so we don't show any.
I build in set build weeks, one week in every three. Your quote names your build week and your launch date: Starter goes live in one build week, Growth within two. If we miss the date for reasons on our side, your first 12 months of the care plan are free. The date moves if we're waiting on you, for example for photos or approvals.
No. Before your quote, it's a short call or an email questionnaire, your pick, at a time that suits you. Everything else happens by email, and you approve each page on your phone.
Yes, once it's paid for: the domain, the design, the words and the code. There's no lock-in. If you ever leave, we hand everything over.
Only if you want them. The care plan is A$89 a month (the first 3 months are free with any build) and covers hosting, backups, security updates, your call tracking number on Growth, and up to an hour of edits. Local SEO is A$690 a month. Both cancel with 30 days' notice. Your domain stays in your name and renews with your registrar for a small yearly fee.
Nobody can honestly promise a position. We build every site with what the busiest local sites have in common: service and suburb in the title and heading, a page per service and suburb, schema markup, a fast site and an FAQ. Then we guarantee enquiries, not rankings.
Before we start, you count your new-customer calls and enquiries for the last 90 days from your phone and inbox, and we write the number in your quote. After launch, you count the next 90 days the same way; call tracking and the forms help show where they came from. If the second number isn't higher, you get up to 3 months of our local SEO work free. It comes with Growth.
Your website checked against the same matrix we used for 690 Australian businesses, next to the 3 highest-scoring Perth sites in your trade, with your 3 priority fixes from our checklist. Every line is checked by hand. It arrives by email within 3 business days. No call needed.
Nothing until you've seen your preview and said yes to a fixed quote. Then 50% to start the build and 50% at launch, or 3 equal monthly payments at no extra cost.
We're starting with Perth tradies, so that's where our time goes first. If you run a clinic or a business in regional WA, ask and we'll tell you honestly whether we can fit you in.
See the top of your new homepage free. Pay nothing until you've seen it and said yes.